XXX Goes National
Feb 22nd 2010
The recent glitzy launch of XXX energy drink in Hyderabad, Kolkatta and Delhi was a grand affair. It marked the foray of XXX energy drink in the 3 zones - North, East and South. Its presence in the west is already taking the market by a storm.
The 3 city launch began with high excitement as the compere infused extreme energy through her interactive sessions with the audience. As the compere led the evening to a high energy beginning, it was but natural to see the rest of the night continue with the same energy.
The highlight of the launch was the high voltage fashion show with show stoppers like Urvashi Sharma and Neha Dhupia. Hi profile celebrity designers like Rohit Gandhi and Rahul khanna in Delhi, Gavin Miguel in Hyderabad and Kolkata showcased their ensemble for XXX energy. It was simply breathtaking. Naturally the audience was mesmerized. The launch party had the crème de la crème of each city attending the event and making a mark with their presence.
Shahrukh Khan spiced up the evenings in his Virtual Avatar. As he couldn’t be physically present his holographic shoot captured the audience’s attention. In his typically witty style, he said “ My friend Sachiin was so jealous of my energy that he decided to give that through a drink”.
After the holographic show Sachiin Joshi, Vice chairman, GT & T unveiled the XXX energy drink along with Urvashi Sharma and Neha Dhupia. Sachiin Joshi, a man of few words, spoke impactfully empasising on the brand. He said that “my drink is all about the adrenalin gush. One sip and you will be addicted to XXX energy drink”. XXX energy drink caters to the Indian palette thus having an edge over its competitors.
