Events > Sports > XXX, Kolkata Knight Riders and IPL Fever

XXX energy drink – the principal sponsors of Kolkata Knight Riders is yet again showing its passion towards sports. As a principal sponsor of KKR in IPL, the awareness of the brand has magnified. The brand now is getting more mileage, higher visibility and is being noticed across India.  The placement of XXX energy drink logo behind the KKR  T-shirt has got immense visibility and noticeability. The “Xperience Xtreme Xcitement” positioning is the right brand fit for a cricket crazy country. Cricket is the ultimate sporting event in India and IPL today is the most sought after and most watched event. So it is but natural for XXX energy to be where there’s high excitement and high energy. So guys cheer for KKR for the forthcoming matches. And if not anything let’s cheer for IPL and XXX energy drink. And let’s not forget, with Bollywood superstar star Shahrukh khan owning the KKR match all is not lost. It’s still a win-win situation.