14000 XXX energy drink cans sold over 3 days at the Sunburn festival!
Sun, Dec 27th 2000hrs to Tue, Dec 29th 0100hrs
There couldn’t be a better platform than Sunburn, the electronic dance and music festival, to reach the high – energy youth across India in Goa through a high energy drink. The XXX energy drink, the official title sponsor for the Sunburn festival, got high mileage, visibility and brand exposure though this event. An extensive brand coverage through various media, hoardings, banners, inflatables, flags, cutouts, posters, visual graphics on the LEDs, constant announcement of XXX by all the famous DJs performing at the festival, extreme rock climbing that reflected the extreme personality of the brand – all this gave the brand a high exposure.
14000 cans were sold over three consecutive days at the Sunburn festival! A sale that any brand would be proud of. The response towards XXX energy was overwhelming. An extreme energy drink for an extreme crowd at the sunburn festival. It was the perfect concoction of psychedelic music and XXX energy. The two put together was nothing but an extreme experience all the way. Moreover the sale figure just shows that the Indian consumer has very well received the energy drink. Inspite of all the alcohol overflowing, yet the XXX energy drink made its mark smoothly and effectively with the crowd. The taste of XXX energy drink appealed to all and sundry.
When asked a couple of people regarding the energy drink they all unanimously had one thing to say- ‘We love the taste of it’. The biggest advantage of XXX is its taste. Though manufactured in Dubai yet it was made to appeal to the Indian taste buds.
The taste reflects the company’s 5 years of research and development to ensure the brand lived up to the Indian consumer’s expectation. The company’s core philosophy of “providing consumers brands that are high on quality” is reflected in the XXX energy drink.
The two variants of the brand were well perceived at the Sunburn festival. Nicofix the brand variant was a smashing hit with smokers who didn’t want to smoke or had enough of smoking. Nicofix lived up to its USP of reducing the urge for nicotine amongst smokers who swore by the feeling and its attribute.
Over all, this high energy drink really energized people who wanted to get high with music minus the alcohol at the Sunburn festival. In fact at the sunburn festival it was seen as Uber cool and hep to be holding the can. And even its packaging appealed to all.
14000 cans were sold over three consecutive days at the Sunburn festival! A sale that any brand would be proud of. The response towards XXX energy was overwhelming. An extreme energy drink for an extreme crowd at the sunburn festival. It was the perfect concoction of psychedelic music and XXX energy. The two put together was nothing but an extreme experience all the way. Moreover the sale figure just shows that the Indian consumer has very well received the energy drink. Inspite of all the alcohol overflowing, yet the XXX energy drink made its mark smoothly and effectively with the crowd. The taste of XXX energy drink appealed to all and sundry.
When asked a couple of people regarding the energy drink they all unanimously had one thing to say- ‘We love the taste of it’. The biggest advantage of XXX is its taste. Though manufactured in Dubai yet it was made to appeal to the Indian taste buds.
The taste reflects the company’s 5 years of research and development to ensure the brand lived up to the Indian consumer’s expectation. The company’s core philosophy of “providing consumers brands that are high on quality” is reflected in the XXX energy drink.
The two variants of the brand were well perceived at the Sunburn festival. Nicofix the brand variant was a smashing hit with smokers who didn’t want to smoke or had enough of smoking. Nicofix lived up to its USP of reducing the urge for nicotine amongst smokers who swore by the feeling and its attribute.
Over all, this high energy drink really energized people who wanted to get high with music minus the alcohol at the Sunburn festival. In fact at the sunburn festival it was seen as Uber cool and hep to be holding the can. And even its packaging appealed to all.
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